Top CAP Social Media: 2021

Twitter
The top-trending tweet of 2021, featuring Maj. Sian Proctor of the Arizona Wing aboard Inspiration4 as it orbited Earth, generated 152.,300 impressions.
Second-highest was a 17,800-impressioin tweet about a Kentucky Wing operations center’s aerial photography mission after deadly tornados.

YouTube
The most popular video in 2021 was viewed by more than 1.2 million people, who saw a Black Hawk helicopter intercepting a CAP plane in preparation for the Super Bowl.
The second-most-popular video, watched 17,900, showed another intercept mission, this one featuring an F-15 and a CAP plane.

Facebook
More than 65,000 people were reached by the Sept. 12 post about the 20th anniversary of Civil Air Patrol’s flight above the World Trade Center’s remnants after the 9-11 attacks in New York City. The mission inspired a painting that hangs in the art collection at National Headquarters.
A close second was a post the same week about Proctor’s space flight, reaching 58,500.

LinkedIn
CAP's involvement in locating survivors of a plane crash in Pennsylvania generated more than 14,600 impressions on LinkedIn in 2021.
A story about Cadet Capt. Rylee Emaus of the Ohio Wing, a CAP Cadet Wings graduate who soloed on her 16th birthday, generated 12,500 impressions.

Instagram
Most-liked on Instagram was a diversity post during Pride Month that reached 12,400 people. A very close second at 12,300 was a July post about CAP summer encampments.
Here's an expanded rundown --
Trending Tweets
152,300 impressions
https://twitter.com/CivilAirPatrol/status/1438223871149322245
17,800 impressions
https://twitter.com/CivilAirPatrol/status/1470785201953513479

11,200 impressions
https://twitter.com/CivilAirPatrol/status/1466021766778605568
Most Watched on YouTube
(videos watched during 2021)
1.2 million views
17,900 views
8,700 views
4,000 views
Most Popular Facebook Posts
65,000 people reached
https://www.facebook.com/capnhq/posts/216449227193254
8,500 people reached
https://www.facebook.com/permalink.php?story_fbid=4605304622825123&id=107647995924164

41.,600 people reached
https://www.facebook.com/permalink.php?story_fbid=4850379071651009&id=107647995924164
31,100 people reached
https://www.facebook.com/permalink.php?story_fbid=4615177031837882&id=107647995924164
Top LinkedIn Posts
14,600 impressions
https://www.linkedin.com/feed/update/urn:li:activity:6867148487415394304
12,500 impressions
https://www.linkedin.com/feed/update/urn:li:activity:6808439382085828609
11,900 impressions
https://www.linkedin.com/feed/update/urn:li:activity:6763945996574633984/

11,800 impressions
https://www.linkedin.com/feed/update/urn:li:activity:6836334435722416128/
11,300 impressions
https://www.linkedin.com/feed/update/urn:li:activity:6829131505382567936/
Most Liked on Instagram
12,400 people reached
https://www.instagram.com/p/CQcRHK2BMgn/
12,300 people reached
https://www.instagram.com/p/CRpmT5aL0oB/
9,200 people reached
https://www.instagram.com/p/CW8LaWRsS56/
9,200 people reached
https://www.instagram.com/p/CNsuXyWhh6X/

8,800 people reached
https://www.instagram.com/p/CMxr7qUpPzz/